Curiosity is the beginning of any endeavor. How can you contribute effectively without asking questions first?
The iterative approach of design thinking is action-oriented and allows to quickly and efficiently finetune your ideas throughout the process for the optimum outcome.
It’s essential to put yourself into the shoes of the people you are designing for to come up with ideas that truly resonate with your target audience. Creation can’t just be cerebral.
Whenever possible I like to collect 1st party data for a project. Interacting with the people I am designing for always leads to unexpected insights.
You cannot get extraordinary results by using ordinary measures. I always encourage clients to push the envelope and move outside the comfort zone.
Saving the most important for last. The most brilliant things can happen when great people work together. My favorite part of the job!