Christina von Messling

CX Consulting | Digital Strategy | Creative Direction

download cv here

I support my clients in three key areas:

Branding: I help companies define their brand message and target audience

CX and Communication: Based on that, I build an authentic, data-driven communication and cx strategy to maximize customer acquisition and retention

Digital Business Optimization and Innovation: Expanding on the above, I explore additional revenue-stream options through digital innovation



  • Created social media and marketing strategies for 45+ influencers in the US, Latin America, Europe, Africa, and India

  • Launched a company’s social media channels and gained 325k followers in 8 months and rose to the #1 Facebook page in niche within 4 months

  • Part of the team that ideated the app launch that resulted in the most-watched in-app livestream of a non-sporting event

  • 15 years of experience in digital media, including a strong focus on the mobile environment

  • Experience in all facets of communication: branding, digital communication strategy, social media strategy, content creation, and community management

  • Clients range from large corporations (Ford Motor, Shiseido, J.C. Penney, Siemens, SAP, Deutsche Telekom) to startups and celebrities.

  • I’m bilingual (German/English)

  • Design thinking methodology expert

If at first an idea is not absurd, then there’s no hope for it.
— Albert Einstein

Curriculum Vitae - Short Version




August 2018 - Present



TLGG, VidMob, Thought-Horizon

Short Description

Consultant, Creative Director

Customer experience and digital business innovation consulting, social media strategy, and creative direction for social media video advertising

January 2016 - June 2018


VP of Social Media

1st hire of the startup. Conceptualized creative vision and content strategy for 45+ global clients. Built social media department from scratch


April 2015 - December 2015

MSI Mobile

Project Manager

Oversaw mobile application design projects, including creative direction


September 2013 - March 2015


New York Magazine

Photo Editor

Supported coverage of New York, London, Milan, and Paris fashion weeks for The Cut


January 2000 - March 2015


Photographer and Writer

Clients include: Vogue Italia, GQ Germany, Brigitte, New York Magazine, Flaunt, and the UN


February 2010 - April 2012

Mondette LLC

Creative Director

Co-founded Los Angeles-focused lifestyle website. Recognized by the Los Angeles Times. Responsible for all visual aspects of business operations, facebook content strategy, and relationships to agencies, creatives, publishers, tv networks, and brands




Freie Universität Berlin

Master of Law (LLM), Graduated in top 10% of the country


Rheinische Friedrich-Wilhelms-Universität Bonn

Bachelor’s degree, Law


Santa Monica College

Associate of Science - AS, Photography




Ideo University

Foundations in Design Thinking

Never do things others can do and will do if there are things others cannot do or will not do.
— Amelia Earhart

Curriculum Vitae - Detailed Version




CX Consultant, 11/2018 - present

Accounts: Ford Motor and SAP

  • Defined customer journey and defined pain points based on 1st, 2nd, and 3rd party data

  • Created personalized customer experiences to complement and expand on communication strategy, keeping in mind relevancy for each audience segment

  • Developed new, digital-native business models for additional revenue streams

  • In-depth data analytics: determined demographics as well as motivational factors and behaviors and segmented accordingly

Creative director, 10/2019 - present

Clients include Siemens, Shiseido, J.C. Penney, Robinhood, Coup, and Huggies

  • Creative direction for video advertisements focused on optimal performance on social networks

Content Specialist, 08/2018 - present

Clients include Deutsche Telekom, T-Systems, and T-Labs

  • Research the fields of IoT, AI, Blockchain, Industry 4.0, New Work, and Customer Experience and determine the most relevant content for the clients’ B2B social channels

  • Monitor and analyze the content performance, create reports and present to the clients

  • Handle day-to-day client management

VP of Social Media, 01/2016 - 06/2018

Spearheaded the company launch of a mobile fan engagement platform to empower celebrities and influencers to monetize their fanbase

1st employee of the company

  • Conceptualized the creative vision and mobile-focused multi-platform content strategy development, including advertising and branded content, for a portfolio of 45+ global clients (converted 1.8 million registered users onto the platform within 2 years)

  • Conceived and executed completely novel social media strategy for the company that extended beyond the scope of industry standards, to expand the portfolio of envisioned revenue streams. Pitched to C-suite and secured advertising budget. Built a following of 325k within 8 months with superior engagement rates (5.15% on Facebook, 0.8% on Twitter), and rose to #1 Facebook page in niche within 4 months

  • Developed app and other tech product launches, subscription-based services, editorial content series and other marketing initiatives supporting our clients’ KPI’s, partnering with revenue and sales teams. (Achieved the most-watched, non-sporting event livestream and launched the first personalized emoji app for a YouTuber)

  • Led the development of data analytics and client-facing presentation structure. Worked hand-in-hand with tech and data teams to define relevant data points. Analyzed app and social channel performance, made recommendations for optimizations and developed best practices

  • Managed New York office operations

  • Collaborated with executives to create the visual identity, brand, mission, vision, and goals

  • Developed and implemented standard operating procedures (SOPs) and best practices that streamlined all client interactions post-contract signing

  • Partnered with sales, marketing, and design teams to create collateral, pitches, and branding materials

  • Hired and managed an international and partly remote team of four

  • In charge of freelancers and vendors to support all aspects of operations

Project Manager, 05/2015 - 12/2015

Oversaw custom mobile application design projects and managed New York office operations

  • Led a portfolio of 25-30 custom app design projects in various phases of development for brands in diverse sectors, including entertainment, retail, and financial services

  • Oversaw creative direction, including collateral and design

  • Collaborated with stakeholders to deliver solutions on time and in accordance with contract requirements and budget

Photo Editor, 09/2013 - 03/2015

Supported coverage of New York, London, Milan, and Paris fashion weeks for The Cut

  • Edited, adjusted, optimized, categorized, and uploaded images

  • Supported photo department with research and image rights investigations for select digital editorial projects.

Freelance Photographer and Writer, 01/2005 - 3/2015

Clients include Italian Vogue, GQ Germany, Brigitte, New York Magazine, Flaunt, LA Confidential, Brooklyn Magazine, Yen Magazine, Rosetti Handbags, Scripps Networks Interactive, and the United Nations

  • Editorial and commercial work in the fashion, entertainment, and lifestyle industry

  • Wrote content for on- and offline publications in the lifestyle and fashion verticals


Creative Director, 02/2010 - 04/2012

Collaborated with two journalists to create a local lifestyle website. Recognized by the Los Angeles Times

  • Built and maintained relationships with pr agencies, creatives, brands, other digital publishers, tv networks and artists that promoted local talent, entrepreneurs, and businesses

  • In charge of Facebook content strategy

  • Created and executed editorial calendar while recruiting and managing freelance contributors

  • Oversaw advertising sales and marketing including Google Ads strategy



Screen Shot 2019-08-19 at 3.26.32 PM.png

Master of Law (LLM), graduated in top 10% of the country

Screen Shot 2019-08-19 at 3.27.25 PM.png

Bachelor’s degree, Law

Screen Shot 2019-08-19 at 3.27.53 PM.png

Associate of Science - AS, Photography




Foundations in Design Thinking Certificate

Areas of Focus:

  • From Ideas to Action: Focus on advanced ideation techniques and iterative prototype methodology

  • Insights for Innovation: Focus on different information gathering techniques that enable relevant innovation




Native speaker



Native speaker



Advanced Beginner



 Software Skills


Digital Media:


Simply Measured

Google Analytics

Sprout Social




MS Office






Creative Tools:

Adobe Photoshop/Bridge/Lightroom (4/5)

Adobe After Effects (1/5)

Adobe Sketch (4/5)

InVision (2/5)

iMovie (2/5)


Professional Fields of Interest


 Personal Interests