Christina von Messling
 

CX Consulting | Digital Strategy | Creative Direction

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I support my clients in three key areas:

Branding: I help companies define their brand message and target audience

CX and Communication: Based on that, I build an authentic, data-driven communication and cx strategy to maximize customer acquisition and retention

Digital Business Optimization and Innovation: Expanding on the above, I explore additional revenue-stream options through digital innovation

 
 
 

Highlights:

  • Created social media and marketing strategies for 45+ influencers in the US, Latin America, Europe, Africa, and India

  • Launched a company’s social media channels and gained 325k followers in 8 months and rose to the #1 Facebook page in niche within 4 months

  • Part of the team that ideated the app launch that resulted in the most-watched in-app livestream of a non-sporting event

  • 15 years of experience in digital media, including a strong focus on the mobile environment

  • Experience in all facets of communication: branding, digital communication strategy, social media strategy, content creation, and community management

  • Clients range from large corporations (Ford Motor, Shiseido, J.C. Penney, Siemens, SAP, Deutsche Telekom) to startups and celebrities.

  • I’m bilingual (German/English)

  • Design thinking methodology expert

If at first an idea is not absurd, then there’s no hope for it.
— Albert Einstein

Curriculum Vitae - Short Version

 

Work

Time

August 2018 - Present

Company

Freelance

TLGG, VidMob, Thought-Horizon

Short Description

Consultant, Creative Director

Customer experience and digital business innovation consulting, social media strategy, and creative direction for social media video advertising

January 2016 - June 2018

FanHero

VP of Social Media

1st hire of the startup. Conceptualized creative vision and content strategy for 45+ global clients. Built social media department from scratch

 
 

April 2015 - December 2015

MSI Mobile

Project Manager

Oversaw mobile application design projects, including creative direction

 
 

September 2013 - March 2015

Freelance

New York Magazine

Photo Editor

Supported coverage of New York, London, Milan, and Paris fashion weeks for The Cut

 
 

January 2000 - March 2015

Freelance

Photographer and Writer

Clients include: Vogue Italia, GQ Germany, Brigitte, New York Magazine, Flaunt, and the UN

 
 

February 2010 - April 2012

Mondette LLC

Creative Director

Co-founded Los Angeles-focused lifestyle website. Recognized by the Los Angeles Times. Responsible for all visual aspects of business operations, facebook content strategy, and relationships to agencies, creatives, publishers, tv networks, and brands

 
 

Education

 

Freie Universität Berlin

Master of Law (LLM), Graduated in top 10% of the country

 
 

Rheinische Friedrich-Wilhelms-Universität Bonn

Bachelor’s degree, Law

 

Santa Monica College

Associate of Science - AS, Photography

 
 

Certificates

 

Ideo University

Foundations in Design Thinking

Never do things others can do and will do if there are things others cannot do or will not do.
— Amelia Earhart

Curriculum Vitae - Detailed Version

 

Work

Details

CX Consultant, 11/2018 - present

Accounts: Ford Motor and SAP

  • Defined customer journey and defined pain points based on 1st, 2nd, and 3rd party data

  • Created personalized customer experiences to complement and expand on communication strategy, keeping in mind relevancy for each audience segment

  • Developed new, digital-native business models for additional revenue streams

  • In-depth data analytics: determined demographics as well as motivational factors and behaviors and segmented accordingly

Creative director, 10/2019 - present

Clients include Siemens, Shiseido, J.C. Penney, Robinhood, Coup, and Huggies

  • Creative direction for video advertisements focused on optimal performance on social networks

Content Specialist, 08/2018 - present

Clients include Deutsche Telekom, T-Systems, and T-Labs

  • Research the fields of IoT, AI, Blockchain, Industry 4.0, New Work, and Customer Experience and determine the most relevant content for the clients’ B2B social channels

  • Monitor and analyze the content performance, create reports and present to the clients

  • Handle day-to-day client management

VP of Social Media, 01/2016 - 06/2018

Spearheaded the company launch of a mobile fan engagement platform to empower celebrities and influencers to monetize their fanbase

1st employee of the company

  • Conceptualized the creative vision and mobile-focused multi-platform content strategy development, including advertising and branded content, for a portfolio of 45+ global clients (converted 1.8 million registered users onto the platform within 2 years)

  • Conceived and executed completely novel social media strategy for the company that extended beyond the scope of industry standards, to expand the portfolio of envisioned revenue streams. Pitched to C-suite and secured advertising budget. Built a following of 325k within 8 months with superior engagement rates (5.15% on Facebook, 0.8% on Twitter), and rose to #1 Facebook page in niche within 4 months

  • Developed app and other tech product launches, subscription-based services, editorial content series and other marketing initiatives supporting our clients’ KPI’s, partnering with revenue and sales teams. (Achieved the most-watched, non-sporting event livestream and launched the first personalized emoji app for a YouTuber)

  • Led the development of data analytics and client-facing presentation structure. Worked hand-in-hand with tech and data teams to define relevant data points. Analyzed app and social channel performance, made recommendations for optimizations and developed best practices

  • Managed New York office operations

  • Collaborated with executives to create the visual identity, brand, mission, vision, and goals

  • Developed and implemented standard operating procedures (SOPs) and best practices that streamlined all client interactions post-contract signing

  • Partnered with sales, marketing, and design teams to create collateral, pitches, and branding materials

  • Hired and managed an international and partly remote team of four

  • In charge of freelancers and vendors to support all aspects of operations

Project Manager, 05/2015 - 12/2015

Oversaw custom mobile application design projects and managed New York office operations

  • Led a portfolio of 25-30 custom app design projects in various phases of development for brands in diverse sectors, including entertainment, retail, and financial services

  • Oversaw creative direction, including collateral and design

  • Collaborated with stakeholders to deliver solutions on time and in accordance with contract requirements and budget

Photo Editor, 09/2013 - 03/2015

Supported coverage of New York, London, Milan, and Paris fashion weeks for The Cut

  • Edited, adjusted, optimized, categorized, and uploaded images

  • Supported photo department with research and image rights investigations for select digital editorial projects.

Freelance Photographer and Writer, 01/2005 - 3/2015

Clients include Italian Vogue, GQ Germany, Brigitte, New York Magazine, Flaunt, LA Confidential, Brooklyn Magazine, Yen Magazine, Rosetti Handbags, Scripps Networks Interactive, and the United Nations

  • Editorial and commercial work in the fashion, entertainment, and lifestyle industry

  • Wrote content for on- and offline publications in the lifestyle and fashion verticals

 
 

Creative Director, 02/2010 - 04/2012

Collaborated with two journalists to create a local lifestyle website. Recognized by the Los Angeles Times

  • Built and maintained relationships with pr agencies, creatives, brands, other digital publishers, tv networks and artists that promoted local talent, entrepreneurs, and businesses

  • In charge of Facebook content strategy

  • Created and executed editorial calendar while recruiting and managing freelance contributors

  • Oversaw advertising sales and marketing including Google Ads strategy

 

 Education

 
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Master of Law (LLM), graduated in top 10% of the country

 
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Bachelor’s degree, Law

 
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Associate of Science - AS, Photography

 
 

Certificates

 
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Foundations in Design Thinking Certificate

Areas of Focus:

  • From Ideas to Action: Focus on advanced ideation techniques and iterative prototype methodology

  • Insights for Innovation: Focus on different information gathering techniques that enable relevant innovation

 

Languages

 
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Native speaker

5/5

 
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Native speaker

5/5

 
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Advanced Beginner

2/5

 

 Software Skills

 
 

Digital Media:

Hootsuite

Simply Measured

Google Analytics

Sprout Social

Later

 

Office:

MS Office

iWork

Basecamp

Trello

Prezi

 

Creative Tools:

Adobe Photoshop/Bridge/Lightroom (4/5)

Adobe After Effects (1/5)

Adobe Sketch (4/5)

InVision (2/5)

iMovie (2/5)

 
 

Professional Fields of Interest

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 Personal Interests

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