Christina von messling - Portfolio

 

FanHero

Background: FanHero is a tech start-up that built a new fan engagement platform to help celebrities and influencers monetize their fanbase. The company offers its clients a customizable mobile application with a content stream similar to social networks like Facebook or Instagram. Revenue is generated through in app advertising and sponsorships, and shared with the client.

Challenge:

1. The FanHero brand needed to be defined

2. Create a social media strategy that

a)  supports company goal of adding registered users to its platform

b)  enables coverage of clients from different markets and verticals

 

Company Blog: Hero Mag

Solution:

Leveraged the universally highly emotionally charged theme of heroism to:

1. Incorporate a core brand value

2. Create brand loyalty through editorial content beyond client promotion

3. Enable client coverage from all verticals and markets

 

Monthly Changing Social Banners:

 

Social Media Strategy: Exploring the concept of heroism across multiple verticals with daily themes focusing on different facets.

#HeroSquad

 

#FanHeroOfTheDay

 

#HeroicWomen

 

#HeroObsessions

 

#HeroTrivia

 

#DeskHeroes

 

#MiniHeroes

 
 

HeroPoints: Used throughout social media to rate current events/headlines in regards to their "heroism."

 

Social media brand awareness campaigns:

 
 

Corporate explainer video "Who We Are":

 
 

FanHero Client Work

Background: FanHero's business model is based on a revenue share with its clients.  All revenue generated through the mobile app is split between the company and the client.

Challenge: Support the clients with content strategies that:

  1. Convert their fanbase to their app
  2. Maintain high retention rates/long session length
  3. Leverage client events for optimum in app exposure

Solution: Creation of custom content strategies for each client, covering the launch, cross-promotional campaigns, in-app content ideation, and sponsored content opportunities.

Please click on links below to go to a specific vertical or continue scrolling for a selection of projects.

Sports                    Youtubers                    Music


Felipe Neto

Brazilian Youtuber. 26th most subscribed Youtube channel. 22 million subscribers.

Launch - livestream started on Youtube and transferred over to the app. Most watched in-app livestream of a non-sporting event ever.

 

Netmoji app: Custom emojis as an additional revenue stream (1st custom emoji for a YouTuber)

 

 

Branding collateral:


 

Smo

Country rap artist. Signed by Warner Music.

In app content:

The Big Smo Show Season 3 (season 1 and 2 ran on A&E):

 

The Tour Life - daily livestreams while on tour (57+ episodes)

SmoTourLife.jpg

Facebook cross promotional photo posts:


 

ab de villiers

South African rugby player. One of the best batsmen of all times and holder of multiple records.

In-App Content Series:

 

Facebook cross promotional video and photo posts:


 

CR Vasco da gama

One of the top five Brazilian soccer clubs with over 20 million supporters.

In app content:

Sponsored Content Series:

Client: Babbel

Objective: Brand awareness

Platforms: Mobile application, YouTube

Concept: 4-part interview series with Vasco players about their experiences being in a country whose language they don't speak

Results: 68k views in-app and on YouTube channel (210k channel subscriber s)

 

Facebook cross promotional video and photo posts:


 

Marcelo Vieira (Real Madrid)

Best left back soccer player in the world.

Branding collateral:

Marcelowebsite.jpg
 

Facebook cross promotional video and photo posts:


 

Enchufe TV

Ecuadorian Youtube comedy channel with 17 million subscribers.

In app content series:

Facebook cross promotional video:

 

 

Saracens Football CLub

English professional rugby unions team. Two time winner of the European Rugby Champions Cup (2016/2017).

In-app content:

 

Facebook cross promotional photo and video posts:


 

DJ Fresh

South Africa's most popular radio host and dj.

In app content series:

 

Interview Series

Branding collateral:


Orlando City Soccer CLub

US Major League soccer team.

In app content:

App launch collateral: Downloadable player paper doll